Did you hear about the BMW roadshow coming to town? If youโre a BMW motorcycle rider or just love premium BMW Motorrad gear, this is an event you donโt want to miss. The BMW Apparel Roadshow with Shawn Thomas is rolling into Cross Country Cycle, bringing the latest BMW riding gear, apparel technology, and expert insight straight to local riders.
Whether you ride a BMW GS, RT, R nineT, or any other BMW motorcycle, the right gear enhances every mile. This special BMW motorcycle event is designed to help you ride smarter, safer, and more comfortably.
What to Expect
This special event brings BMW motorcycle lifestyle and gear enthusiasts together for an immersive showcase of the latest in BMW Motorrad apparel and rider equipment.
Shawn Thomas, well-known BMW Motorrad Brand Ambassador and educator, will be on hand alongside BMW expert Louise Powers to unveil whatโs new and exciting in the 2026 BMW riding gear lineup.
Whether youโre a seasoned rider or new to the BMW Motorrad community, this roadshow is your chance to:
This isnโt just a product display, itโs an interactive BMW Motorrad experience built for real riders.
BMW Motorrad continues to push innovation forward, and the 2026 BMW apparel collection focuses heavily on safety, comfort, and modern performance styling.
The newest lineup introduces:
Events like this are perfect for riders who want gear that:
BMW motorcycle apparel isnโt just about looks โ itโs about performance-driven protection built with the same precision as BMW bikes themselves.
At this exclusive BMW Motorrad event, youโll have the opportunity to meet Shawn Thomas, a respected BMW brand ambassador and riding expert. Shawn brings years of real-world riding experience and deep knowledge of BMW motorcycle gear.
Have questions about:
This is your chance to ask and get expert insight directly from a professional.
Stop by Cross Country Cycle and be part of the BMW Apparel Roadshow experience.
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